I was lucky enough to receive a box of the Nestle Chocolately Cheerios before they hit the supermarket shelves next month... my children were delighted at the thought of being important enough to be able to try a new breakfast cereal before anyone else in the world (or so they thought!).
The new cereals have been taked about and promoted on the Cheerios UK Facebook page and some people were saying, "not another chocolate-based cereal!" and seemed of the opinion that their children would be forced to live on chocolate cereals! But, as parents, we can all make the choice when purchasing cereals for our families.
In my household, we do buy chocolate cereals for our children but they also enjoy porridge, Weetabix and bran flakes/cornflakes... all without adding sugar! As part of a healthy diet and lifestyle chocolate cereals are OK in my opinion; Chocolately Cheerios are a source of calcium and have the Wholegrain Guarantee carried by Nestle cereals. They are also lower in calories and higher in fibre than another "chocolate hoop" cereal... not naming names, but you can guess the brand I mean!
The Chocolatey Cheerios are slightly smaller than the "other" ones - more "Cheerio-shaped and sized" and also they keep their "crunch" - one of my pet hates is soggy
cereal (I actually shouted at a midwife when I was in labour as she was
trying to make me eat crisped rice cereal that had had milk put on it
for about an hour... not nice!).
Overall, I think these cereals will be a hit with families and will be appearing on breakfast tables all over the country really soon. As an ex-uni student, I can also see them as a store cupboard essential for those times in need of a (healthy!) energy boost!
Pop over to the Cheerios UK Facebook page and say, "hello" - watch out for their next giveaway of new and/or existing products :)