Sunday, 14 September 2014

The Gruffalo: Games mobile app

Families have been flocking to download the first-ever Gruffalo: Games mobile app since it launched at the end of August, helping it to become the most popular Kids and Education iOS app this week.

Children can test The Gruffalo’s quick-thinking and super smart moves in a series of simple but classic games, helping complement the key skills they’re learning at pre- and primary school.

The team behind The Gruffalo: Games app is Oscar-nominated entertainment company Magic Light Pictures and is based on the much-loved picture book, The Gruffalo, written by Julia Donaldson and illustrated by Axel Scheffler.

The games are based on traditional and well-known children’s games that everyone will be familiar with, including snap, three-in-a-row, matching and jigsaws – but each with a monstrous twist!


In two of the games, 3 In A Row and Snap, children are able to play against The Gruffalo himself, who, despite his terrible tusks and terrible claws, is surprisingly good at card games. Children will find plenty of challenge trying to beat him!

The beautifully designed and illustrated app is aimed at 3-7 year olds and features six games set to music from the films. Gruffalo: Games captures the essence of the stories by featuring both The Gruffalo and other popular characters from the book, including Mouse, Owl, Fox and Snake.

The enduringly popular children’s character comes to life in this new mobile app which has been designed to entertain children and engage them with the real world, as well as The Gruffalo character.

The Gruffalo: Games follows in the footsteps of the highly successful Room on the Broom app which was launched by Magic Light Pictures in October 2013.

Martin Pope, co-founder of Magic Light Pictures, said: “We’re thrilled that The Gruffalo’s many fans seem to be enjoying the games so much, which are designed to be fun, challenging and encourage imagination. “

“It's been a pleasure and honour to work with Julia's wonderful rhymes and Axel's amazing illustrations, and we’ve worked closely with them to ensure we stay true to their characters.”

Magic Light Pictures developed the app with Stormcloud Games, who they had previously worked with on Room on the Broom: Games released late last year.

The Gruffalo: Games iOS app is available to download priced £2.99.